LEGOLAND® CALIFORNIA Resort and Surfrider foundation team up for celebrity mosaic project
Celebs Create Ocean-Themed LEGO® Mosaics to Raise Funds for Surfrider Foundation
CARLSBAD, Calif. (July 15, 2009) – SEA LIFE™ Aquarium turns one August 11th and LEGOLAND® California Resort is celebrating with the launch of the Celebrity Mosaic Project to benefit the Surfrider Foundation. Celebrities including Al Pacino, Brooke Shields, Heidi Klum, Jamie Lee Curtis, Peter Facinielli, Thomas Gibson, Tom DeLonge and Tony Hawk have built their own unique ocean-themed LEGO® mosaics that will be on display at LEGOLAND California Resort from August 11 to September 8, 2009 and as a listed auction on Charitybuzz.com with proceeds donated to the Surfrider Foundation.
“We are excited to be celebrating SEA LIFE Aquarium’s first birthday and partnering with them for the Celebrity Mosaic Project,” says Matt McClain, Surfrider Foundation’s Director of Marketing and Communications. “Their idea to use unique celebrity mosaics as a creative way to educate the public about our fragile ocean and marine environments is fantastic and aligns perfectly with our mission.”
“It is exciting to see so many of today’s most popular celebrities come together to support Surfrider Foundation,” said Peter Ronchetti, General Manager of LEGOLAND California Resort. “What a fun tribute to the Aquarium’s first birthday! I may even be tempted to bid on a few of the mosaics myself.”
The Surfrider Foundation is one of the world’s largest non-profit organizations dedicated to the protection and preservation of our oceans, waves and beaches. Now in its 25th year, the Foundation continues to carry out initiatives for clean water, free and open access, and the preservation of coastlines through its global grassroots networks made up of all types of ocean lovers.
Mosaics vary in theme from a mermaid created by Heidi Klum to a fish on a skateboard by Tony Hawk, a smiling sting ray by Thomas Gibson and a kissy-faced blowfish by Jamie Lee Curtis. Most of the celebrities recruited their children to help in the design and creation of their mosaics.
The online auction begins August 11 when the Mosaics are unveiled during a ceremony in SEA LIFE Aquarium’s Southern California Touch Pool. In addition, SEA LIFE is hosting a special Surfrider Foundation Weekend August 14 to 16 featuring a Surfrider Foundation-inspired craft for kids; a Surfrider Foundation education booth and a ticket offer for Surfrider Foundation Members. For more information, visit www.sealifeus.com , www.surfrider.org or www.charitybuzz.com .
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About LEGOLAND California Resort
LEGOLAND® California Resort is the premiere California destination for families with young children and is home to both LEGOLAND® California, a 128-acre family theme park and SEA LIFE™, a two-story 36,000 square-foot interactive Aquarium. Both attractions are owned by Merlin Entertainments Group, the second largest attractions operator in the world. For more information visit www.LEGOLAND.com .
About Surfrider Foundation
The Surfrider Foundation is a non-profit grassroots environmental organization dedicated to the protection and enjoyment of our world’s oceans, waves and beaches. Now in its 25th year, the Surfrider Foundation has grown from a small group of dedicated surfers in Malibu, California to a global movement made up of over 50,000 members and 90 chapters worldwide. For more information visit us at www.surfrider.org .
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